👋 Welcome ,you’re in the Rabbit Hole now.

Every week I dig through the internet and come back with one tool worth trying, one growth tactic worth stealing, and one opportunity worth building. All practical, all things you can actually copy. Let’s get into it.

🛠 Tool: Findable helps you optimise for ChatGPT, Claude and AI search.

📈 Growth: X Ads might be the biggest advertising arbitrage on the internet right now.

🌐 Reminder: Most successful software isn’t revolutionary. It’s incredibly focused.

💡 Opportunity: A simple AI hair colour app could be an easy SEO win with real commercial potential.

BabyLoveGrowth automates almost the entire process. It researches keywords, writes and publishes SEO articles, builds backlinks, tracks your visibility in ChatGPT and Google, and even finds relevant Reddit conversations where your brand could be mentioned. The goal is simple: get recommended by both search engines and AI assistants with minimal manual work.

If AI search becomes a major source of traffic over the next few years, tools like this could become as common as Ahrefs and Semrush.

Everyone’s focused on Meta and Google.

Meanwhile, X is quietly delivering incredibly cheap traffic.

Across our recent campaigns we’ve seen:

Our theory? Many large brands reduced spending on X, leaving less competition in the ad auction.

If that’s true, it won’t stay this cheap forever. Now feels like a great time to test it.

The tools that win rarely do more than the competition. They do one thing noticeably better and say no to everything else. So when you’re building — or deciding what to build next — the question isn’t “what else could this do?” It’s “what can this do so well that people switch?”

According to Ahrefs:

Low competition. High traffic. People are paying for clicks.

With today’s AI coding tools, you could build an app like this in a weekend and start ranking for it.

Sometimes the best startup ideas are already being searched for. Do a little bit of SEO on the app = free traffic.

Most people think of Buffer as “just a scheduler.” What they forget: it plugs directly into your social profiles and posts for you automatically — and it now connects right to Claude, so you can go from idea to scheduled post without ever leaving the flow.